BTS Curve Catwalk Brand Identity

This month, I created a brand Identity for The Curve Catwalk, A dance studio for plus-size women to embrace dance in a fun and exciting environment. For the brand identity, we wanted to create brand assets that made a long-lasting statement and assets that reflected the life and energy in the dance studio. When creating a brand identity for a wellness brand, many people want to emphasize health and fitness as the primary focus. Still, for this project, we needed to emphasize having confidence and being proud of your body.

The Bold Curve Catwalk Logo

You can view more about this project and review all the assets here.